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Ukrainian Book Market Research


May, 2007

August, 2007

February, 2008

May, 2008

August, 2008

The project Book market research is a part of the Ukrainian Book Project (2006-2008).

The research was initiated by the International Renaissance and Fund for Central and East European Book Projects, Amsterdam. The research is funded by the MATRA program of the Netherlands Ministry of Foreign Affairs.

The research is effected by GfK Ukraine (www.gfk.com) selected based on the results of the tender run in spring of 2006 involving five marketing companies.

The comprehensive research of the Ukrainian book market consists of the three parts and the following tasks:

  • To find out what share of Ukrainian population buys books, and what motives are behind these purchases;
  • To investigate books distribution channels;
  • To analyze differences among buyers by distribution channels and socio-demographic characteristics;
  • To study seasonal fluctuations on the book market;
  • To gather and analyze information about publishers, retailers and wholesalers, operating on the market of Ukraine.



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  Expert's Column  
The president of the Ukrainian Publishers and Booksellers Association, the head chairman of the expert committee of Ukrainian National Council of culture and spirituality at the Presidents Office

Oleksandr Afonin

Highly respected Viktor Andriyovich! Ukrainian Association of book publishers and distributors addresses you with a question that needs your immediate personal intervention, because, as the experience shows, this problem can totally overcome your Decree About some measures for development of book publishing business in Ukraine (March 21, 2006) and lead to a serious crisis in one of the branches of publishing business book trade, which is in very critical condition already.




MATRA PROGRAMME,
NETHERLANDS MINISTRY
OF FOREIGN AFFAIRS
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