Fourteenth training: Strategic Planning in Publishing House, BMR, Lviv, December 14-15, 2006
28 participants from 13 publishing houses from Ivano-Frankivsk, Kharkiv, Kremenchuk, Lviv, Sevastopol and Ternopil, as well as 2 journalists from Crimea and 1 researcher from Lviv Printing Academy participated in Strategic Planning seminar conducted by Book Marketing Research (BMR, Poland), organised by International Renaissance Foundation and held at Lviv Catholic University, on December 14-15, 2006. 9 organisations received consultations on December 13-16, 2006. 11 organisations already participated in Marketing in Publishing, Distributions and Promotion seminars conducted by BMR (however sometimes sending different participants to different seminars). All participants reported that these seminars are very inspiring, they have already introduced radical changes in their organisations and received a lot of benefits.
Evaluation survey At the end of the seminar questionnaires were handed out to the participants asking their opinion on the quality of the seminar and their training needs and preferences. Seminar was highly successful according to all the indicators (time, place, tempo, organisation, lecturer, theme and usefulness of the seminar). 100% of participants were satisfied with the lecturer, as well as time and the theme of the seminar. 100% of participants found seminar useful for them and would like to visit other seminars and training of the Ukrainian Book Trade Project. The participants specified the following topics (ranked according to the importance of the needs indicated): - Management in publishing
- Distribution, price management
- Marketing in publishing
- Book promotion
- Copyright
- Business Planning
- Editorial work
- Marketing research
- Merchandising
- Professional search for sponsors
- Rules of development of the retail networks owned by publishers
The project is supported by the Matra Programme of the Netherlands Ministry of Foreign Affairs, the Fund for Central and East European Book Projects, Amsterdam, and International Renaissance Foundation. Iryna Kuchma, Social Capital and Academic Publications Program Manager tel: +380 (44) 461 95 00 fax: +380 (44) 486 01 66 electronic mail: [email protected] office: Kyiv, Bekhterevsky Lane, 13-a, room 1
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